There is a special movement going on. Particularly in the natural and organic beauty world. And it’s exciting. There has long been a need for green beauty brands to unite in a shared vision, highlighting what they proudly stand for and something that customers can instantly recognise straight away and trust. Until now. The Real Beauty Manifesto launched today by Sonia White who is not only an amazing lady but a visionary who is making things happen. Her aim is to make RBM a standard where natural and organic beauty brands unite in support of a holistic vision of honesty, integrity, community and sustainability and I couldn’t be more on-board. I know you’re a bit confused about my waffle at the minute so I thought I would grab five minutes with Sonia to find out more about the newest, most honest logo that has the backing of the Soil Association, Love Lula, Nat Origin and of course, myself. Introducing, the amazing, Sonia White.
What is the Real Beauty Manifesto all about?
The Real Beauty Manifesto is an umbrella movement inspiring natural and organic beauty brands and organisations to unite in a shared vision of honesty and integrity.
Why did you set it up?
Natural and organic beauty brands already have fundamental principles in common: they care about the purity of their ingredients, are passionate about protecting the environment and actively oppose to animal testing. However, they also share additional values concerning sustainability, community and compassion. The Real Beauty Manifesto articulates these values, setting them out clearly and concisely in six points. In time, customers will instantly recognise the logo and the values that it stands for.
What does RBM stand for?
The Real Beauty Manifesto
Purity
Compassion
Honesty
Community
Transparency
Sustainability
Who should is able to sign up?
Anybody working in the natural and organic beauty industry; brands, organisation, bloggers, press
In your wildest dreams, what would RBM have achieved?
To be an instantly recognisable standard across the globe!
Where would you recommend someone who is new to natural beauty to start? (websites, books, things to look out for, etc)
There are a number of natural and organic beauty websites that have a wonderful choice of brands and specialised categories, vegan for example.
Most should provide full ingredient lists, good product description and recommendations on how to use the products. For more personalised advice, do call them, they should be able to give you advice over the phone!
There are in increasing amount of great bloggers that provide in depth product reviews and these can be extremely helpful.
What are your top three favourite natural beauty products?
This is certainly the hardest question as I love so many of them! Bellapierre Shimmer Powder – which I use as an eyeliner and eyeshadow. Madara Herbal Deodorant – because it works! Santaverde Aloe Vera Cream – simple and smells beautiful!
Do you have a morning routine, if so, could you share it with us?
I shower, dry my hair and do my makeup in under 20 minutes, so I’m afraid everything is kept to a minimum.
What’s your favourite beauty quote?
Things are beautiful if you love them. Jean Anouilh
What do you do to relax?
Spend as much time as possible with my son – playing Minecraft and watching all the YouTube videos he creates!
So pay attention peeps. You’re going to see this logo around a lot more in the future. And I couldn’t be happier. If you would like to find out more information then just click here. I’m so excited and proud to be part of this industry and what it’s trying to achieve. Look out for the below and know you’re in good hands.
