To the indie beauty + wellness brand owner...
….who’s passionate about formulating products, but trying to get sales online?
It feels like a mystery.
What if this year, you stopped feeling overwhelmed, using agencies that bring in no results and took a bet on yourself to learn what to do to grow the brand online?
To the indie beauty + wellness brand owner...
….who’s passionate about formulating products but trying to get sales online?
It feels like a mystery.
What if this year, you stopped feeling overwhelmed, using agencies that bring no results and took a bet on yourself to learn what to do to grow the brand online?
AS SEEN IN
The Glow Getter
Kara, Skincare Founder
Here's why learning to grow your brand online is the best business strategy for 2023,
Growing your business online not only helps you to keep the profits and not the retailer (goodbye giving up 40-60% of your profit!), it also gives you the lifestyle you dream of to work around the kids, take time off when you need + grow your business at the pace you want to.
But is focusing on just growing online the right thing to do?
Here’s the thing…
As an entrepreneur, you know how to formulate incredible products. You’re passionate about it, it puts a smile on your face and you feel so happy when you see people’s transformations.
But in terms of online sales, they’re still very small.
And you're the only one doing it all.
- You look at other brands and see that they're going into retail, and you wonder if you should do that too
- You then start researching the best way to improve brand awareness and use social media
- You know that saying your product is natural isn't a strong enough message, but what *is* your message?
- You decide to invest in Facebook and Instagram ads but don't see much return on investment
- You then wonder if the lack of sales is because you don’t have enough products, or the price is wrong?
- You feel like giving up. What are you meant to do to succeed? What other ways are there?
There are so many things and you’re doing it all yourself.
You can handle a lot.
Your family, your formulations, your job.
You’ve gotten so far.
But you’re not where you expected you would be.
You think the problem is your marketing strategy or maybe your reach. But you don’t know what you’re doing wrong and you just don’t get the results.
It would be fantastic if you were earning £5k months through online sales in your beauty or wellness brand.
It would mean everything to you.
You would be free, your monthly costs covered and have time to travel or pay for private school for your kids.
But you don’t have a roadmap to learn from, you don’t have enough money to pay an agency, you don’t want retailers taking up to 60% of your profits and you don’t have all the hours in the day to immerse yourself in learning. You’re on a timeframe.
Without a strategy for growth, your passion will drain your money, cause financial struggle and leave you taking desperate measures that bring in no results and leave you stuck at your day job.
But thats not you.
You know you were made for more.
The Glow Getter
“It was a no brainer to move forward with (TGGC) and as soon as I started moving through each module, it was just amazing and mind-blowing how I was able to do so many things that I didn’t know I could do…I feel so proud of the work I’ve been able to do…I have so much more clarity, I feel like I have a plan and I feel confident in the work that I am doing.”
Yera, Skincare Founder.
You know that there is a better way
And it isn’t through spending thousands with agencies to deliver you a brand deck with no clear guidance on how to implement their advice on a day-to-day basis.
It isn’t about trying to get into retailers because you know they take up to 60% of your profit and offer zero support.
It isn’t about spending money on ads with luxury magazines to be featured at the very back amongst thousands of others who have also been hoodwinked by the name V***e.
It isn’t about rebranding because you know that’s not the real issue issue.
Nor is it about getting a PR agency to represent you because that’s what everyone else is doing and get dumped by them 6 months later because ‘there’s nothing more they can do for you’.
And it definitely isn’t about joining platforms that focus on fashion but want to ‘feature’ you after you pay a fee to get listed on their site, which brings in zero sales.
So what do you need?
And here’s the super-unsexy part.
The #1 trait of successful indie brand owners is:
they focus on one thing.
With love to the indie brand community but there are TONS of brands who are all over the place jumping from retail to e-commerce to social media to PR in a bid to do it all, and it doesn’t work.
Which is great for you, because their scattered approach is your advantage. If you go all in, focus on just one thing even though the temptation to try other options is great, even when the going gets a bit technical, even when you feel like you’re getting nowhere but stick with it anyway, you can make those beauty brand dreams a reality.
That’s how you become a successful entrepreneur.
From mums to makeup artists, beauty therapists to aromatherapists, skincare entrepreneurs to wellness entrepreneurs. They are making their indie brand dreams a reality with us.
The Glow Getter
“Without this programme I would never have pushed myself to replatform my website and this month we saw an increase of 825% year on year in online sales!”
Jo, Nutritionist.
The Glow Getter
Stephanie, Wellness Founder
Introducing
The Glow Getter Collective
An on-demand membership + community for the indie beauty + wellness brands to learn how to grow their sales online.
All Access Annual Pass
Starting at JUST:PER YEAR + VAT
-
Instant access to trainings
-
Instant access to private community
-
Monthly coaching calls
-
FREE Beauty Brand Bundle (worth £167)
-
FREE Breakthrough Brands ticket (£99)
-
2 months FREE membership (worth £198)
-
FREE access to in person event (worth £367)
Monthly Pass
Starting at JUST:PER MONTH + VAT
-
Instant access to trainings
-
Instant access to private community
-
Monthly coaching calls
We know you love to learn.
But we also know you haven’t got much time and money to waste trying to figure out how to grow online. Trying all the things is not the best approach.
So we’ve created our Breakthrough Brand Framework to give you the education you need to create, clarify and convert your ideal audience in a way that feels good.
All you have to do in the training portal is start at the beginning and work your way through a series of easy-to-digest videos and implement.
We have everything you need to grow your business.
From mindset tools to goal setting, to creating a website that converts, to writing emails, to creating your unique content strategy so you never have to worry what to say again. (And wowing your mother-in-law when she takes a nosey to update her friends.)
Our training is ever-growing with a roadmap for success so you can have confidence you know exactly what you should be doing to grow your online business.
The Glow Getter
Kara, Skincare Founder
Inside The Glow Getter Collective, you’ll also find step-by-step trainings for:
How to layout your website to convert
Build trust with your audience through simple websites that convert.
Your homepage makes or breaks the trust you build with your potential customers. The website layout lets you connect, build trust and hear those sales notifications ping in.
How to create a winning content strategy
Never worry about what to say on social media again.
Create content that has your ideal customers loving what you say, when you say it and wanting to share your message with the world.
How to grow your Instagram
Grow your following, engagement and sales.
Start creating content that your ideal customer loves and building a relationship with them so you can grow your biz your full time money making passion.
How to write emails that sell
Send emails that get subscribers ready to buy your products every single time.
Learn what to say and how to say it on email so your customers know, like and trust you.
How to create Facebook ads
How to scale your sales so you can start growing your audience and your business sustainably.
Learn from a Facebook ads expert how to set your biz account up and get going with your first ad to help you grow.
If you’re an ambitious indie beauty or wellness brand who is ready to grow your business and create more online sales so you can live the life you really want, join The Glow Getter Collective and get:
- Instant access to ALL the trainings plus a new training released each month
- Instant access to pre-recorded hot seat trainings so you can watch what others have been doing and what they are focusing on to grow
- Instant access to pre-written emails and blog posts as you move along your training so you can implement with ease
- Monthly live coaching with Ailish so you can ask questions and get feedback on your brand
- Workbooks, worksheets and checklists for quick implementation
All coming together to help you focus, grow your brand revenue and your confidence with ease by the end of 2023.
The Glow Getter
“Woo hoo! 2021 v 2022 the results are in….Q4 sales up 65%, annual sales up 60%, direct sales up 95% and bestselling products sales up 123%”
Sarah, Skincare Founder
The Glow Getter
“I completely reformatted my website and changed from Ailish’s recommendations in the modules and I could see instantly that people were coming to my website and they were purchasing because I had reformatted in a certain way that Ailish had recommended. We are now turning over consistent £6k-£7k per month and that has a huge amount to do with everything Ailish has taught me.”
Jayne, Dental Brand
Included in the Glow Getter Collective
to help you grow
as soon as you join is….
- Behind the scenes looks at how to set up your biz digitally (so you’re set up for success
- Exactly how to write website copy, emails and blog posts (+ pre-written emails & blog posts) so you don’t confuse and lose your customers
- Strategies on how to be confident on camera so you can get visible and feel good on insta
- A framework on how to use your content in smart ways so you never run out of things to say (+ a yearly content calendar so you never get caught out again on key dates)
- Instagram live ideas, commenting prompts and a DM strategy that creates sales
- Black Friday + Cyber Monday sales training so you can sell ethically and in line with your values
- The Success Path framework training- exactly what to do at each stage from £0-£5000 so you can grow with ease
- Extra inspiration videos from 7 figure high performance coaches, manifestation experts and marketing gurus
- Weekly and monthly review questions to ensure you stay on track
- Photo and video equipment and editing basics so you don’t always have to rely on professional photographers to create content
- 6 pre written emails for you to send so you can build trust with your customers immediately
- How to set up your first influencer marketing campaign so you can start to grow your awareness
- How to create amazing customer experiences so your customers keep coming back time and time again
- How to start with SEO to grow so you can start to be seen on Google
- How to increase your Average Order Value to work that sale
- Making 2022 your best year yet training + workbook so you can go all in and achieve your dreams this year
Plus Your Private Community
There for your support, guidance and to celebrate the heck out of you (because we understand what it’s like to grow your beauty brand).
Plus Monthly Live Coaching
On zoom every month.
Ask Ailish anything and get answers to help grow your indie beauty brand
The Glow Getter
“They say “when the student is ready the teacher will appear” and that is exactly what happened when I stumbled across Ailish and The Glow Getter collective. I really needed to get going and launch my brand but the overwhelm I was experiencing when it came to social media and marketing was off the scale. All I can say is WOW. The woman really knows her stuff and is completely accessible. I’ve only been a member for less than a month and the value I have gained from this membership is immense.“
Amanda, Wellness Brand
Hey! I'm Ailish. I help Indie Beauty + Wellness Brands grow from minor to major {aka six figures online}.
I’ve got a Chartered Institute in Marketing Diploma, won the Digital Innovation Award by CEW and Google UK in 2021, was voted as one of the top 25 people moving natural beauty forward in the UK and I’m founder of The Glow Getter Collective.
The Collective was born out of speaking to so many incredible brands who had amazing products but didn’t know how to get visible so they could make their business dreams come true.
I knew I could help and since launching I’ve helped +150 indie beauty brands to clarify their message, create raving fans and grow their revenue all for less than an oat milk flat white per day.
Heres the truth:
There’s nothing else quite like this membership out there for indie brands. And you don’t need there to be. Because this works.
The Glow Getter
“I just want to share that this membership is life changing for me. I started my new business without a proper plan and feeling totally overwhelmed and a bit lost. Thank you for all the amazingness and connecting me to so many amazing people.”
Shanaz, Skincare Founder
The Glow Getter
“Although it’s small steps, I’ve managed to get 45 new subscribers in the last 4 days. Before I struggled to even get 5 in a month! I managed to get £1.3k in 3 days. And my social media stats are up like crazy! I have the next months content planned already. And focusing now on FB ads. Not everything happens overnight, small baby steps!”
Naz, Skincare Founder
The Glow Getter
“I am so glad I have turned to Ailish for help. But now I’m annoyed at myself that I didn’t do it sooner! After just a couple of weeks I feel like things are starting to fall back into place. I was becoming completely overwhelmed, but now I feel like I am regaining some sort of clarity and control, and I’m learning so much about marketing (what this woman doesn’t know about marketing indie beauty probably isn’t worth knowing!). You need to put the world in , and there is so much on offer (I need an extra week in the month!), but having a structure to follow does make it seem more manageable. Thanks so much Ailish, I wish I’d have jumped into The Glow Getter Collective a few months ago!”
Leanne, Wellness Founder
You need 3 things to succeed:
01
A Proven System
You don’t need more information, you need a system which will take you from A to £5k. Luckily, this is exactly what we teach.
02
Actionable Advice
Online videos with workbooks that’s easy to implement, produces results and gets you to £5k per month quicker than you can say Indie Beauty Brand.
03
Done For You Templates
So you can stop spending time being overwhelmed and actually get to growing your audience and selling your products.
The Glow Getter Collective gives you a whole different perspective on how to have a successful online beauty brand that you’re proud of.
- More than 35 hours of lessons
- Dozens of workbooks
- An exclusive community
- Specifically designed for Indie beauty brands + e-commerce
Show the world how
life changing your products are.
Because you know they are. Join +150 Indie Beauty + Wellness Brands who are helping to change lives too.
All Access Annual Pass
Starting at JUST:PER YEAR + VAT
-
Instant access to trainings
-
Instant access to private community
-
Monthly coaching calls
-
FREE beauty brand bundle (worth £167)
-
FREE breakthrough brands replay (worth £99)
-
2 months FREE membership (worth £198)
-
FREE access to in person event (worth £367)
Monthly Pass
Starting at JUST:PER MONTH + VAT
-
Instant access to trainings
-
Instant access to private community
-
Monthly coaching calls
The Glow Getter
“The structure of the membership tells you everything you need to know and more. The Glow Getter Collective has been the best money I have spent so far, I’d recommend any young beauty brand to sign up for it!”
Laura, Haircare Brand
The Glow Getter
“Ailish is extremely inspiring and insightful. Her knowledge and delivery of information makes the journey seem so much clear. I am in awe of how she engages with her audience, this is more than just giving out information, it’s like having a coach, friend and cheerleader all in one. If you’re already running a natural beauty business or thinking about starting one, I couldn’t recommend anyone more to help guide you on your journey than her!”
Hannah, Skincare Founder
The Glow Getter
“Literally would be wandering about lost without the membership…it’s helping so much.”
Alice, Skincare Founder
The Glow Getter
“The hot seat call was absolutely amazing and 100% worth the cost of the membership for the month! Thank you! I am fairly new to the industry. My online shop has only been open for 7 months. I attend multiple coaching sessions and am taking a few online courses in regards to marketing, one which was geared towards beauty brands. All are very helpful in their own way but what you said today really hit home. The website, customer problem and online liner and lead magnet tips were on point. You just helped me tie in everything that I am learning and make it relevant to skincare. I’ve been needing this.”
Shona, Wellness Founder
The Glow Getter
“If you’re on the cusp…just go for it. Ailish is my non negotiable monthly outgoing for my business, and has been for well over a year…nearly two I think, time flies! She turned my little business round!”
Alice, Wellness Brand
Frequently Asked Questions
Because when you commit to yourself to show up, follow the training and implement the strategies, magic happens .
And by magic I actually mean that you get to see your hard work paying off, your email list exploding, your phone buzzing non-stop with new order notifications, and the thrill of knowing you’ll never again want the earth to swallow you whole every time your mother-in-law asks you how ‘that hobby of yours’ is doing.
The Glow Getter Collective is for action takers, go-getters and makers who want to take their Indie Beauty Brand to the next level. If committing to follow a proven roadmap to grow your brand for 6 months isn’t possible for you, The Collective may not be the right fit for your needs (and that’s okay!).
After the initial six months, you can cancel your membership at any time with 30 days notice.
Yes. Once you’re in The Collective, you can reach out and choose to upgrade at any time.
At present, Ailish is fully booked with one-to-one clients and all members of The Glow Getter Collective get first refusal to work with her. If you would like to work directly with Ailish, you can join the collective and you can then stipulate if you would like to work with her more closely.
Love this question. You shouldn’t if you’re not called to it. We only want people who are ready to put in the work and to make magic happen for themselves. So if you’re not a go-getter who wants to get to £5k per month online with your indie beauty brand, then don’t join.
Indie beauty brands, makeup artists, beauty therapists and hair stylists who have a product they want to sell.
For the dreamers, the doers, the implementers and action takers. The people that believe diversity and inclusivity is KEY and actually make shit happen to move it forward. The people that want more from their brand so they can live a life they truly imagined for themselves. If you’re willing to be coached and take on board the advice you’re given, you WILL go far. If you’re not and you don’t implement, then you won’t.
If you’re not an indie beauty brand, you hate fun, you don’t want to grow your biz and aren’t ready to trust the process and DO THE WORK. If you’re a negative ninny, you don’t believe in diversity and inclusivity, hate swearing and aren’t willing to be coached and hear the truth (even when it stings), then we ain’t gonna get on.
Hello and yes! One of the most important things you can do for your brand is to get prepped as soon as you can before you launch, because otherwise you’ll end up with crickets when it comes to launch day. No one wants that. That said, if you’re over 6 months away from launching your brand, then it’s a bit too soon.
Hey hey! Yes and no. Are you hitting consistent £5k months with your sales online? If you’re not, then this is for you. If you’re consistently over £5k per month and growing all other areas of your business as well, then it would be better to have a call with Ailish to see if it would be useful to work together on a one-to-one basis.
You may cancel your monthly membership at any time after your six month contract period by emailing our support team on support@theglowgetter.co giving 30 DAYS NOTICE to cancel your account.
As a new member, we don’t offer refunds, but you can still cancel your monthly membership at any time after having been with us for six months through the above methods.
Existing or returning members, who have joined again, may cancel their membership via the same methods as mentioned above, however, payment will still not be eligible for a refund, you will continue to have access to the membership until your cancellation takes effect on the day or so before your next billing date.
For annual subscriptions, you may cancel your membership at any time, meaning it will not renew after the initial 12 months. We do not offer refunds on annual membership subscriptions.
If you have signed up to the monthly membership subscription and would like to switch to an annual membership, our team will be happy to help transfer this for you. Please allow at least 3 days prior to your monthly billing date for us to process the change from a monthly to annual membership in time. Switching from an annual membership to monthly membership is not possible during your first 12 months, however if at the end of your 12 month membership you would prefer to pay monthly instead, our team can happily help you with this.
Feel free to email info@theglowgetter.co to get your question answered.
“I just want to do it right the first time. I don’t want to keep thinking, oh, this didn’t work. Oh, that didn’t work and I’d rather invest in something that’s going to help me grow”.
Great point, Naz.
Why keep trying things that don’t work when…?
As soon as you join The Glow Getter Collective you can have the clarity and confidence knowing you’re doing the right thing for you and your business.
Join The Glow Getter Collective now
With a budget-friendly subscription and £590 of instant savings
All Access Annual Pass
Starting at JUST:PER YEAR + VAT
-
Instant access to trainings
-
Instant access to private community
-
Monthly coaching calls
-
FREE Beauty Brand Bundle (worth £167)
-
FREE Breakthrough Brands ticket (£99)
-
2 months FREE membership (worth £198)
-
FREE access to in person event (worth £367)
Monthly Pass
Starting at JUST:PER MONTH + VAT
-
Instant access to trainings
-
Instant access to private community
-
Monthly coaching calls