I heart beauty boxes. That feeling of excitement when you receive in the post not a bill, not some boring statement, but a box FULL of goodies! You just can’t beat it. I think that’s why beauty boxes have become so hugely popular. They are little parcels of fun which brighten up our lives every, single month. Not only that, but when you know the company is fun, has amazing brands loves its customers loads, you don’t just want to pay for your subscription, you want to hang out with them too.
I first got a Birchbox beauty box subscription from a friend buying it for me for my birthday back in 2011 and the excitement every month at what I was going to receive was somewhat ridiculous. Imagine a beauty junkie, getting her hit every month in the office. A tad annoying is an understatement! Then I started to notice Birchbox introducing natural skincare brands which made me more and more excited about firstly, what was happening in the beauty industry and secondly because you know the brands are going to be good when Birchbox starts stocking them.
So I really wanted to have a chat with Antony Hawman, Brand Relationship Director at Birchbox to find out what natural brands they were stocking, why, and what their natural beauty secrets were. So my Glow Getters, let me introduce, the fabulous, Birchbox beauty team.
For anyone who has been hiding under a rock for the last few years, can you tell us what Birchbox is please?
Launched in 2010, Birchbox is a beauty and lifestyle retailer and subscription service. Birchbox redefines the retail process by offering consumers a personalised way to discover, learn about and purchase the best beauty products. Subscribers fill out a substantial beauty profile which contains questions about their needs, concerns and interests, ensuring they receive products that reflect their choices. They will then receive 5 luxe beauty samples, along with engaging editorial content and a lifestyle goodie.
You’ve been putting lots of cool natural and organic brands into your boxes recently. Can you tell us why the team at Birchbox think that’s important?
It’s hugely important to us to offer the very best products to our customers and there are some fantastic natural and organic brands out there like REN, Balance Me and Liz Earle who are using very sophisticated technology to create products that deliver.
What advice would you give to people who are new to natural/organic beauty?
You might be surprised at just how effective some of these products can be! Natural formulations have become so sophisticated and there really is no excuse now for not choosing natural products.
Do you have a daily beauty routine that includes natural products, and if so, could you share it with us?
I am a scrub fanatic so use One Love Organics Brand New Day Microderma Scrub & Masque every day. It’s formulated using soothing organic sweet pea flour and fresh pineapple enzymes to clear pores and polish away dead skin cells. I then spritz my face with Caudalie Beauty Elixir, which I also keep on my desk!
What is the best piece of beauty advice you have ever been given?
Use an eye cream twice a day.
What are your top 3 favourite natural beauty products?
Can you share some top tips on glowing from the inside (Wellness) and out (skincare & cosmetics)?
I know it’s a cliche but you cannot underestimate the importance of drinking your eight glasses of water a day. I really notice the difference in my skin and my energy levels. Also, if you stare at a computer for most of your day at work, it helps prevent your eyes getting sore and dry.
Thoroughly cleansing your face at night is a must. You will start to notice a big improvement in your complexion very quickly.
Sentences to finish.
I love natural beauty products because…they give great results to those looking for a chemical-free skincare routine.
If I could tell my 20 something self, one piece of beauty advice, it would be…alcohol is ageing!
My favourite beauty quote is…’I won’t cry for you, my mascara is too expensive!’ Adriana Lima
My favourite green beauty resource is…The Birchbox Shop of course!
To relax I…Go for cocktails with good friends
What an awesome article, thanks so much to Antony at Birchbox for helping to spread the word about natural and organic beauty, a huge HURRAH for them! Now let’s see if we can get Birchbox to do an all natural beauty box sometime soon! Whatd’ya say hey?!