Next generation skincare.
I get it. You want to ‘go green’ with your skincare but also want something that WORKS. It’s hard to find, believe me. I’ve tested enough products to know when it’s actually doing something compared to diddly-squat. It’s an ongoing problem not only in skincare but also in make-up and haircare. However, Aurelia are coming up trumps when it comes to effective skincare that is not only good for you but also gives you results.
I’ve met Claire, the founder of Aurelia a couple of times and what blew me away was the passion, dedication (working till 4am nearly every night for a year!) and love she had for helping to create products that not only were good for you, but worked like a dream. She knows everything you could know about skin, skincare and the ingredients to make your skin glow and juggles running her amazing business with bringing up her son, Henry. If that doesn’t make you feel lazy, then I don’t know what will. And so she very kindly let me interview her for my site to give you the lowdown on her tips, tricks and finds on what helps you to glow from the inside and out, even with a toddler in tow!
There is SUCH a wealth of information on the science of the skin due to Claire’s pharmaceutical background which I absolutely love and you can really start to understand what is happening to your skin as you get older and how Aurelia can help to improve this. This is what makes this brand special. It’s not fluffy skincare, it’s the real deal. So without further ado, I introduce the fabulous Claire Vero…
What is Aurelia Probiotic Skincare and why did you set it up?
Aurelia Probiotic Skincare is a scientifically proven, natural skincare line that works to manage the levels of inflammation within the skin, the main cause of ageing. We fuse next-generation probiotic technology with ethically sourced 100% BioOrganic botanicals for visible results and stunning blends and textures.
Why should people choose natural/organic beauty products?
For me it’s all about the ingredients you don’t want in your products. Things like sulfates, mineral oil and silicones are so detrimental to the skin’s natural balance and the best way to avoid them is to switch to using natural skincare brands with a strict ingredients policy like Aurelia. Sulfates, which are used as a foaming agent, can strip the skin of its natural oils causing an imbalance in the skin’s acid mantel. Mineral oil, also known as liquid paraffin, can clog the pores and, over time, cause dullness. It is also difficult to fully remove as it can leave a greasy residue on the skin. Silicones are very common and are used to create a silky texture on the skin, but are purely superficial and create a thin film that stops beneficial ingredients from penetrating. Not all ‘natural’ brands are strict on ingredients though! Make sure you are checking the packaging or website for a ‘free-from’ promise.
What advice would you give to people who are new to natural/organic beauty?
For brands starting out in the industry my advice would be not to compromise on your principles. Sticking to them will make your brand stronger. We chose to be accredited by Cruelty Free International and will never sell in China until their policies change. Frustratingly some other brands claim not to ‘test on animals’ yet still sell in China knowing that the Chinese government are required to test their products on animals if they want to sell there. Cruelty Free International are campaigning to end this law which we fully support!
Do you have a daily beauty routine, and if so, could you share it with us?
My routine is slightly different depending on how much time I have or whether it’s the beginning or the end of the day but I always start by thoroughly cleansing my skin using the Aurelia Probiotic Skincare Miracle Cleanser. I love that the products in the range are suitable for all skin types so everyone can enjoy them! I follow the cleanser with our Revitalise & Glow Serum, a really lightweight but potent little product that smells divine and adds instant radiance to my skin. I’ll then use one of our Cell Revitalise Moisturisers and three times a week I’ll exfoliate with our incredible Refine & Polish Miracle Balm which leaves skin silky soft and even-toned.
What is the best piece of beauty advice you have ever been given?
That would have to be the importance of cleansing. Getting cleansing right is the most fundamental way to truly improve your skin. Like with all of my skincare products I avoid certain ingredients and some of the most important to avoid in cleansers are sulfates. Known as Sodium Laurel Sulfate and Sodium Laureth Sulfate, they are used as a foaming agent and can also be found in household cleaning products. Detergents are not natural soaps, meaning that they will strip the skin of oils, affecting the natural balance of sebum which can dry and strip the skin and even cause an increase in oil or sebum production. Using a gentle, creamy cleanser with a muslin cloth ensures full removal of daily dirt and make-up while keeping the skin hydrated, supple and glowing.
What are your top 3 favourite beauty products?
– The first would have to be the Aurelia Probiotic Skincare Revitalise & Glow Serum. It’s an essential for me as it gives my skin a boost of hydration, probiotics and peptides and isn’t sticky at all. It absorbs instantly and is a godsend on long haul flights
– I love the Shu Uemura Art of Hair Essence Absolue which is rich in camellia oil and gives my hair shine, manageability and has cut down blow drying time dramatically! Great news when I don’t have long in the morning to get ready and an eleven-month old at my feet!
– Another favourite is the Ilia Tinted Lip Conditioner in Shell Shock. It’s lovely to find natural colour brands creating high end cosmetics and the texture of this tinted lip conditioner is second to none. I love this coral shade for a sunny pop of colour and it keeps my lips hydrated all day.
Can you share some top tips on glowing from the inside (Wellness) and out (skincare & cosmetics)?
I take oral probiotics called Mega 8 Biotix which is a potent 8-strain mix of lacto bacilli bacteria and has been my daily mainstay for some time now. These probiotics are great for all-round health and I’ve seen a huge difference in my body since I started taking them. I’d recommend them to anyone! I also believe everyone should have a facial as often as they can – it’s a great way to boost circulation and move toxins into the lymphatic system. I love spa treatments and try to have regular massages too which helps with any aches and pains! For glowing skin try using our Refine & Polish Miracle Balm which is a gentle yet powerful exfoliator containing natural refining beads and plant enzymes. You can leave is as a 5 minute mask and skin is completely transformed and totally radiant!
What is the most exciting beauty invention you have seen this year?
I recently discovered a new brand called Little Ondine who have launched a range of nail varnishes that are completely paraben free, non-toxic, water based and will actually peel off in one go – eliminating the use for harmful varnish removers. I love ideas that turn traditions on their head and even though I haven’t tried them yet I think the idea is fantastic!
What are your plans for Aurelia Probiotic Skincare in the future?
We have lots of exciting plans in place with some amazing new products in the pipeline this year, as well as some wonderful collaborations. We want as many women as possible worldwide to discover the power of probiotics and to experience luxury age prevention through Aurelia Probiotic Skincare. At the moment, the future is looking bright with some exciting retailers and opportunities lined up!
Sentences to finish.
I love natural beauty products because…the purity of botanical ingredients offers such unique benefits and not forgetting some of the most beautiful fragrances and textures in existence.
If I could tell my 20 something self, one piece of beauty advice, it would be…to enjoy every day and don’t always be in such a rush to get on to the next thing. In fact, I should tell myself this now!
My favourite beauty quote is…Beauty begins the moment you decide to be yourself – Coco Chanel
My favourite beauty resource is…Get the Gloss! I love the mix of beauty, lifestyle, fashion and health.
To relax I… spend time in front of a film or box set with a glass of wine. I also have a huge passion for interior design and love curling up on the sofa with a stack of design magazines to give me inspiration for my home!
What an AMAZING interview! Claire, you are amazing. If you want to find out more information about Aurelia, all you need to do is click here.