So it’s not everyday that you get to speak to someone who has an insane amount of natural beauty makeup knowledge, has an incredibly successful business and an A list celeb as her business partner, but over here in the Glow Getter world, we like to keep it real and give you as much insight as possible into the lives of the green beauty world, whether rich and famous, or just starting out.
So let me introduce you to Juice Beauty and their amazing founder Karen Behnke. A wellness expert turned beauty expert who has some truly ‘Juicy’ products…
What is Juice Beauty and why did you set it up?
I had been an entrepreneur in the health & wellness field for 18 years when I became pregnant with my first baby at 40 specializing in nutrition and fitness yet I had never paid attention to the ingredients in the beauty products that I was putting all over my face and body despite my professional and personal passion for wellness, fitness and beauty. So when I became pregnant with both of my babies in my early forties, it was the first time I actually read a beauty products label—and I couldn’t believe it—as many potentially harmful ingredients were in most beauty products as well as some ingredients that had been banned from our food. I was astounded to learn that although the skin can absorb over 60% of what is placed on it, there were very few available healthy personal care products that worked well. My entrepreneurial “juices” kicked in and I thought, I can do this better.
It was particularly timely as I was experiencing both hormonal changes resulting in blemishes and the beginning of fine lines, I wanted to create products that wouldn’t just work better than conventional products, but be better for you. Fast-forward today and two of our biggest regimens at Juice Beauty are our age defy/anti-wrinkle collection and our blemish clearing line. To make a long story short…I subsequently bought the name “Juice Beauty” and launched the Company with our first products on shelf in the summer of 2005.
Why should people choose natural/organic beauty products?
Well women and men will only choose the products if they actually work and Juice Beauty has radically transformed the way beauty chemistry is done—so it’s kind of an easy choice as the customer:
Wins —> buying products that work
Wins —> buying products with healthy ingredients as the skin can absorb what is placed on it (without parabens, artificial dyes, synthetic fragrances, formaldehyde, petroleum byproducts, etc)
Wins —> buying from a company that is truly trying to be sustainable in every sense. Of course from the internal ingredients (supporting USDA certified organic farming) to the packaging to our corporate headquarter practices.
What advice would you give to people who are new to natural/organic beauty?
Know the difference, as it can be confusing to sort between Natural and Organic. The United States (California Organic Products Act) and the UK (UK Soil Association) have among the most rigorous standards for organic in the world requiring that the total organic content exceeds 70% or greater. Farming organically means that no pesticides, synthetic chemicals or synthetic fertilizers are used. This means, that the ingredients won’t have all the chemical and pesticide residue from the ingredients living on and in the products you’re using.
Natural on the other hand, can range from not-natural-at-all to some pretty good naturals as there really are no regulations in this area. Juice Beauty’s goal has always been to definitely pass natural efficacy and to meet or exceed conventional chemical beauty.
Do you have a daily beauty routine, and if so, could you share it with us?
Well, I rotate between Juice Beauty’s Stem Cellular and the Green Apple Collections.
Treat: Stem Cellular Booster Serum
Am Moisturizer: Stem Cellular CC Cream spf 30 Desert Glow shade
Juice Beauty’s finishing powder, blush, concealer, eyeliner and mascara (all being released in January under Gwyneth Paltrow’s Creative leadership!!)
Hydrating Mist throughout the day and Stem Cellular Eye Treatment throughout the day.
Treat: Green Apple Age Defy Serum
Weekly: Green Apple Peel Full Strength on my face, neck, décolleté.
What is the best piece of beauty advice you have ever been given?
Sleep, Exercise daily, wear spf every morning, Drink lots of water, smile a lot and use beauty products that work but are healthy for you!!
What are your top 3 favourite beauty products?
Juice Beauty’s Cleansing Milk or Juice Beauty’s Stem Cellular Oil Cleanser are my favorite cleansers because they remove makeup, cleanse and leave my skin feeling clean and hydrated and they are gentle enough to use around the eye area. This luxurious Cleansing Milk blends organic rich juices, luxurious essential fatty acids, and calming botanicals to hydrate, soothe, and balance. Juice Beauty’s Stem Cellular Cleansing Oil really Purifies, softens and balances skin’s natural moisture levels with this deep cleansing oil formulated with grapeseed, may chang, ho wood and sunflower oils. A proprietary blend of fruit stem cells and Vitamin C are infused into an organic, resveratrol-rich grape seed..
- Juice Beauty’s Green Apple Peel has transformed my skin! In my earlier years, I spent countless hours in the sun (before our fabulous mineral based (Chemical free spf) sunscreens were available, training for many triathlons and I developed lots of had sunspots as a result. Since using this amazing Green Apple Peel and Green Apple Serum, my sunspots are GONE! I use the peel once a week, and the Serum daily and every time my skin is left brighter, tighter, and with less hyper pigmentation –instantly!
- Juice Beauty’s Stem Cellular Moisturizer are part of our Anti-Wrinkle collection and are designed for all skin types and specifically formulated for those concerned with fine lines and wrinkles and have: 100% reported improved hydration; 87.5% reported reduction in fine lines and wrinkles around the eye area; 87.5% reported improvement in skin tone and luminosity; 75% reported improved elasticity of the skin! But don’t let these numbers do the talking. Try these products and experience these same results for yourself! I’m sure you will love them as much as I do!
Can you share some top tips on glowing from the inside (Wellness) and out (skincare & cosmetics)?
Use high efficacy organic beauty products and don’t strip your skin with chemical peels and load your skin up with lots of petroleum glycol based products that have all the hydroquinone, urea’s, etc! Use Juice Beauty’s Green Apple Peel to make your skin glow…but…. build your wellness and beauty foundation by drinking lots of water, eating healthful organic nutrition with wild salmon, whole grains, organic fruits and vegetables, practicing daily exercise, and including lots of love in your life!
What is the most exciting beauty invention you have seen this year?
Juice Beauty’s Phyto-Pigments Make up coming out in 2016 under the direction of Gwyneth Paltrow, Creative Director, Make up. Our scientists have achieved vivid colors with plant pigments instead of artificial and synthetic dyes!!
What are your plans for Juice Beauty in the future?
Continue our rapid growth, continue to launch innovative products, and to launch over 75 make up products early next year with our business partner, Gwyneth Paltrow.
Sentences to finish.
I love organic beauty products because they can work as well or better than conventional chemical products.
If I could tell my 20 something self, one piece of beauty advice, it would be…wear sunscreen, a hat and lordy I can’t believe I formerly laid on reflectors!!
My favorite beauty resource is…our customers, Gwyneth Paltrow and our scientists.
To relax I…run, bike or swim!!
Wowzers, what an awesome interview! Thanks so much to Karen for taking the time to give us such an amazing insight. You can buy Juice Beauty products in the UK at Naturisimo here. Go glow.
*Images from Juice Beauty